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Recommended Resources

Getting Started

  1. What exactly is an affiliate program?
  2. Do I need a web site to get started as an affiliate?
  3. Out of all the visitors I send you, how many will buy?
  4. How do I get paid once I make a sale?
  5. What kind of income can I expect to earn as a ChineseFoodDIY affiliate?

General Questions

  1. I think I missed the latest affiliate newsletter or promotion. What do I do?
  2. What is my affiliate link (affiliate URL)?
  3. Are all of my sales registered on my "sales counter"?

Technical Questions

  1. How will my visitors order?
  2. How will you keep track of the orders coming from my site?
  3. How do I unsubscribe or terminate my affiliate information?
  4. How do I change my contact/shipping information on my account?
  5. How do I copy and paste the HTML promotions into my site?

Affiliate Strategies

  1. How do I get started with this affiliate program?
  2. My sales of the cookbook are not that high, but I get lots of traffic to my site. What's wrong?
  3. I have been an affiliate for a month and have not received any referral fees yet. What is going on?
  4. What can I say at my site that shows that you are different from all the rest of the cookbooks out there?
  5. Is there a particular type of promotion that's more successful?
  6. How do I generate more traffic to my site?
  7. What's an opt-in e-mail list, and how do I build one?
Getting Started
Q What exactly is an affiliate program?
A Simply put, an affiliate is someone who sells someone else's products or services in exchange for a commission.

When you sign up for ChineseFoodDIY's affiliate program, you receive a unique link that you can put on your web site or in your e-mail messages. Anyone who clicks this link will be directed to our web site. If they make a purchase, you automatically receive a commission -- your share of the purchase price.


Q Do I need a web site to get started as an affiliate?
A You don't actually need to have a web site to market our products as an affiliate. Indeed, some of the most successful affiliate marketing strategies -- e-mail marketing and classified ads -- don't depend on your having a web site at all.

However, we would like to encourage you to set up a web site as soon as possible. A web site provides you with a 'hub'; a place where visitors can get more information about your products, and discover how knowledgeable you are about these products, without having to contact you directly.

If you market your web site successfully, you'll get thousands of people coming to your site each month -- which translates into more sales as an affiliate. So, the faster you set up a web site, the better the chances of you getting more sales faster.


Q Out of all the visitors I send you, how many will buy?
A Many new affiliates wonder how many people it's necessary to send to ChineseFoodDIY in order to make a sale. On average, most ChineseFoodDIY affiliates earn one sale for every 95 to 120 visitors they send us. Some sites that really perform see one sale for every 34 to 45 visitors they refer to us.

However, to get this kind of great conversion ratio, you really need to give a personal recommendation, in order to give the course credibility. In fact, a personal recommendation can increase your referral fees by as much as 416%.

For those of you who may not be aware, these conversion ratios are fantastic when you consider that the average conversion ratio for a web site on the Internet is one sale per 720 visitors!

With that said, we should make it clear that the type of traffic you generate has a direct affect on the percentage of people that buy. For example, if you're promoting the "Real and Healthy Chinese Cooking" cookbook on a site that sells horse saddles, it would be more reasonable to expect 1 sale out of every 1,000 visitors to the ChineseFoodDIY site, as these visitors are not targeted (i.e. they're unqualified visitors).

However, if you have a site that offers free recipes, cooking tips and other food-related topics, you could expect to see results such as one out of every 50 visitors buying because they are the perfect qualified visitors with a natural interest in our products.


Q How do I get paid once I make a sale?
A All payments are made via mailed checks by ClickBank. We regret we cannot make any exceptions.

We send commission checks for sales twice a month (on the 1st and 16th of the month) via US Post. Depending where you are, it may take up to a few weeks or more for the check to arrive.

Most of the time, however, checks are delivered within 10 business days for North American affiliates. To see if you have made any sales click the 'Check my Sales' tab at the top of the page and follow the instructions.

If, for any reason, you're over- or underpaid in a mailed check, the difference will be added/deducted from the following check.


Q What kind of income can I expect to earn as a ChineseFoodDIY affiliate?
A Currently, a site with a medium amount of traffic receives a monthly referral check between $120 to $500. We have web sites that earn under $100 a month (very low traffic sites) and others as high as $1,100 a month (popular, high traffic sites).

The amount you earn depends on the type of people that visit your site, how many visitors you receive monthly, and how much exposure you give your ChineseFoodDIY affiliate promotions.

Sites that have links to ChineseFoodDIY.com in many places throughout their web sites do MUCH better than sites that only have just one link. The same holds true for people who actively promote the products -- through e-mail marketing, buying classified ads, etc. Exposure is the key to the success of your campaign.

Make sure you spend some time reading the various tips and promotion ideas that we share with you throughout this site. You'll discover the same secrets that our top affiliates (affiliates earning $1,100+ per month) are using so that you can experience the same success. Even just implementing one of the techniques we share can literally double your monthly commission checks!



General Questions
Q I think I missed the latest affiliate newsletter or promotion. What do I do?
A Because we don't keep newsletter releases and product launches to a strict schedule, it may seem like you've missed out on the latest affiliate mailing even when you haven't.

However, if you're certain that a newsletter was released and you didn't get it, you may want to check to see if the e-mail was accidentally filtered to your ”junk mail” box. The same holds true if you're certain a promotion was just released to affiliates for a new/updated product.

Again, you may want to check with your ISP to ensure mailings from us are coming through. It's a good idea to add us to your "contacts" list to make sure you're getting your e-mail!

In regard to new product promotions, the best way to stay on top of them is to visit our Affiliate Resource Center (this site) on a regular basis, and make note of anything new that's been added to our product.


Q What is my affiliate link (affiliate URL)?
A We assign a unique affiliate link to you when you sign up. It should be:


where "xxxxxx" is your ClickBank nickname.


Q Are all of my sales registered on my "sales counter"?
A Yes. The sales counter records all sales that are made through your affiliate referral number for that month. Your commission is guaranteed for each sale generated from your affiliate link.



Technical Questions
Q How will my visitors order?
A We take care of everything! You just need to direct the visitors to the ChineseFoodDIY web site through your affiliate link, and we'll look after taking the order, delivering the product, and customer service.

When one of your visitors clicks through your affiliate link, we'll display the appropriate sales letter, where the customer can order directly online.

When the customer is ready to order, the ChineseFoodDIY ordering system takes over, and automatically processes the order -- while recording your affiliate identification nickname, guaranteeing that you're credited for the sale.


Q How will you keep track of the orders coming from my site?
A It's easy! When you signed up as a ChineseFoodDIY affiliate, you were assigned the unique identification nickname. This unique identification nickname is included in your affiliate URL that you use to link to the ChineseFoodDIY affiliate product. 

For example, to promote "Real and Healthy Chinese Cooking", you will be assigned a unique affiliate link


Do you see how your unique identification nickname appears in the URL? Well, it's this technique that we use to track how many visitors you send to the ChineseFoodDIY site, and how many sales you refer! We have special software that runs seamlessly in the background, automatically tracking everything without your visitors even being aware of it!

Now, in the case of all the 'copy and paste' e-mail promotions, classified ads, banner ads, text links, pop ups, and product reviews that we provide you with to promote our affiliate products, we have already added your unique affiliate identification nickname.

However, if you decide to write a personal letter of referral and e-mail it your customers and subscribers -- or if you write your own text link or article about a ChineseFoodDIY affiliate product to add to your web site -- you'll need to use the correct affiliate URL with your unique affiliate identification nickname in it, just like we've shown you above.


Q How do I unsubscribe or terminate my affiliate relationship?
A Because the affiliate newsletters, the update, and the follow-up e-mails that you receive are part of your actual affiliate account, we need to clarify whether you wish to only unsubscribe from the affiliate newsletters, or if you wish to completely terminate your affiliate account.

By only unsubscribing from the newsletter, this ensures that you stop receiving our newsletter mailings. However, your affiliate account remains active and you'll receive any commissions that are generated through your ID number.

By completely terminating your affiliate account, you will no longer be a member of our program and will no longer be tracked or accounted for.

You will need to e-mail us to let us know whether you want to unsubscribe from our mailings or terminate your account completely.


Q How do I change my contact/shipping information on my account?
A If you want to change your e-mail address, mail address, phone number, company name, or any other information, all you need to do is log in to your ClickBank account at http://www.clickbank.com/login.html . Enter your nickname and password, and click the “Click HERE to view or modify your account settings" link at the bottom of the page.

Q How do I copy and paste the HTML promotions into my site?
A We've taken the necessary 'copy and paste' function that you're familiar with from most computer programs, and automated it. This means that you can now add the HTML code for our product promotions to your web site or e-mail campaign with only three very simple steps:
  • Step one: Copy the code for the promotional material you want to add
  • Step two: Prepare your site for inserting the code
  • Step three: Paste the code into your site
  • Step four: Replace the "xxxxxx" in your affiliate link "http://xxxxxx.geyi138.hop.clickbank.net" with your affiliate nickname (ClickBank nickname)

You don't have to be able to work in HTML, or even understand it. If you can type, you can add a product promotion.

The only thing you need to be able to do is set up your web editing software so that it shows you both your web page as it actually appears, PLUS the underlying HTML code.

All of the major web editing tools -- including FrontPage, DreamWeaver and GoLive -- have the ability to do this with just the click of a button. Consult your program's online help if you're not sure.



Affiliate Strategies
Q How do I get started with this affiliate program?
A To get started with our affiliate program, you have to decide how you're going to promote our product. We offer a broad range of promotional tools that you can use for free -- including e-mail promotions, informative articles, classified ads, and e-mail promotions.

You can view all of these promotional tools at http://www.chinesefooddiy.com/affiliates.htm . All of the promotional tools are listed in the navigation menu on the left hand side of the screen. To view the promotional tools, simply click each tool. 

When you've chosen a promotional tool to use, simply follow the instructions and add them to your web site or email messages.

For more information on how to choose a promotion tool, visit our Quick Start Guide.


Q I get lots of traffic to my site, but my course sales aren't that high. What's wrong?
A Even the most successful affiliates start off small, so don't be worried if your first month does not produce overwhelming results. Getting a site to produce thousands of dollars in referral fees takes a few months of "tweaking" to see what is most effective for your particular site.

For example, our current top affiliate member only received about $50 for his first check, but after working with us to find the most profitable ways to link to our sites, he is now producing referral fees in excess of $1,100 a month.

Frankly, you need a lot of traffic to your site to be receiving in excess of $500 every month, but no matter how small your site is, try some of the suggestions located within this site, as these are the techniques that top ChineseFoodDIY affiliates are using with phenomenal success.


Q I have been an affiliate for a month and have not received any referral fees yet. What's going on?
A Before you'll start to earn significant commissions each month, you'll need to increase the traffic to your web site. There have been a few people in the past who have expected to earn huge commission checks each month, despite the fact that their web sites were only seeing a few hundred visitors each month. The fact of the matter is that if you're not getting many visitors to your site, then you will not get many people linking through to ChineseFoodDIY, and you will not make a lot in referral fees.

For free advice on how to increase the traffic to your web site, click here.


Q What can I say at my site that shows that your cookbook is different from all the rest of the cookbooks out there?
A Many of the recipes books and cookbooks out there, which range in price from $25 to $45, are just a compilation of free recipes that you can find anywhere on the Interne, or recipes that are submitted by their site visitors. Their recipes are not guaranteed to be healthy at all!

Worst, many of the authors who write them don't actually cook or even look at their recipes. They make all their money by selling untested and unhealthy recipes to unsuspecting people who want to cook delicious while healthy food.

While our cookbook only contains healthy recipes that have been personally tested and cooked one by one by Nicholas Zhou in two full years. Nicholas also did extensive reading and research on healthy eating before he included these recipes in his book. He has read over 34,000 pages from over 80 books on healthy eating since 2000.

Besides, our cookbook is based on a master chef's (Nicholas's aunt) over 40 years of cooking practice who is the best cook in town. That is also a guarantee that all the recipes in our cookbook are really authentic and healthy.

The 530-page cookbook itself contains over 500+ low carb, low fat and authentic Chinese recipes, 170+ colorful pictures of Chinese dishes, professional chefs' cooking tips and techniques. It has helped over 12,800 people worldwide improve their health. Ranked as the #1 best selling and most downloaded cookbook on healthy eating and Chinese food, you can confidently promote it, knowing that your customers and subscribers will receive a very professional, quality product.


Q Is there a particular type of promotion that's more successful than the others?

In our experience, the more successful forms of affiliate promotions are those that either rely on the personal touch (e-mail marketing), or those that provide a wealth of useful information (product review) about the product.

E-mail promotions are particularly successful because you're sending a promotion to a group of people who are already interested in what you have to say -- your opt-in list. You know that they trust you, and look forward to hearing from you, because you give them really useful information. A personal recommendation to your opt-in list is always your best bet.

Informative articles about the product are also successful. Typically, these take the form of a review from you. Again, you're capitalizing on the relationship you have with your visitors to present them with helpful information that they can trust.

You can either use the prewritten e-mails and product reviews we've created, or you can write them yourself. We've also created some tips on writing your own e-mails.


Q How do I generate more traffic to my site?
A The first step in generating substantial traffic is to submit your URL to the major search engines. You should do this as soon as possible, as it does take some time to start appearing in the search engine results. To learn how, go to: http://www.chinesefooddiy.com/search_engine_optimization.htm

If you have capital that you can invest in advertising, then the next thing you should do is start experimenting with pay-per-click search engines. They're great for driving qualified, targeted traffic to your web site. To learn more about them, go to: http://www.chinesefooddiy.com/pay-per-click.htm

As well, here are a couple of popular pay per click search engines:

Another way to generate more traffic is to look for online newsletters or e-zines that accept advertising submissions. If you look carefully, you can sometimes even find classifieds and e-zines that don't require a fee.

If you don't have a lot of capital, with just a little research you can find successful message boards, newsgroups, or forums where you can advertise. When posting to these, contact the host or the administrator to ensure that they allow outside advertising.


Q What's an opt-in e-mail list, and how do I build one?
A An opt-in e-mail list is a database of e-mail addresses belonging to people who have willingly given their name and e-mail address to you. For example, if you offered a free 'joke of the day' e-mail to anyone who gave you their name and e-mail address, those people who responded would become part of your opt-in list.

DO NOT try to purchase thousands of random e-mail addresses from someone who has 'harvested' them. This practice is unethical, and in fact, with the recent spam laws in place, you are allowed to market to opt-in addresses ONLY.

The other thing to remember about your opt-in list is that your subscribers MUST be free to unsubscribe at any time. And, when someone asks to be removed from you list, you MUST remove them. But that's a good thing, because it ensures that your list is made up entirely of people who want to hear from you.

While building your own opt-in list may take some time, marketing to it gives you the highest sales. After all, your list consists of people who are already interested in what you have to offer them -- so you don't have to work as hard to make the sale.

Our recommendation is first to ensure your site is up and running. Submit it to the major search engines to get some traffic to your site. Once you start generating some traffic, you can begin working on your opt-in list. Try a pop-up or a major headline on your homepage that persuades visitors to subscribe to a free weekly newsletter or similar offer. Once they have voluntarily given you their name and address, they have "opted-in." This database of subscribers is now your opt-in list that you are free to market to.



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