What happens when salesletters
become "stale?"

If you've ever been someone's affiliate for a year or more, you've watched as your conversion rate gradually dropped. Why?

Once most potential customers have been exposed to a salesletter, and they've made their decisions -- either "Yes" or "No" -- the market is saturated. The salesletter becomes "stale." When this happens, most other companies do nothing and their affiliates suffer.

By contrast, I regularly work with a team of professional copywriters and have them develop brand new letters with fresh angles, and even more compelling risk-free offers.

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